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If you were wondering why Zendaya was in Zurich a few months ago, playing tennis against Roger Federer, we now have our answer. The Swiss Alps, a few hours south of the city, serves as the backdrop for the actor’s newest On campaign, unveiled Tuesday morning.
The new campaign is Zendaya’s second as On’s brand’s ambassador, a multi-year partnership announced this past summer. The campaign consists of cinematic photos and videos, and features the “Dune” star wearing new items from On’s Fall/Winter ’24 Movement Collection.
“Spending time with On in Switzerland was incredibly inspiring,” Zendaya said in a statement. “People are always outside exploring the natural landscape, which is so refreshing. I loved going on a walk around the lake and getting gelato in town. My day is always better when I’m finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign really embraces that feeling.”
The campaign was shot in Vals, an idyllic mountain village, where in a series of short vignettes, Zendaya shares personal reflections on the role of movement and well-being in her own life, including new forms that take her out of her comfort zone.
“I used to be really bad at trying things,” she says before zipping down a seemingly endless metal slide winding across the Swiss mountainside. Leading the way, of course, are her trusty Cloudtilt running shoes.
Shop all the pieces featured in Zendaya’s On campaign below:
