MIES (Switzerland) – The 2024 summer of international basketball had record-breaking engagement levels on all FIBA digital platforms for an Olympic year.
There were eye-popping numbers across the entire spectrum of social media and website metrics for all 2024 FIBA events directly linked to the Paris 2024 Olympic Games. The Women’s Olympic Qualifying Tournaments were held in February in Brazil, Belgium, China, and Hungary. The Men’s Olympic Qualifying Tournaments were staged in Greece, Latvia, Spain, and Puerto Rico. The Olympic Basketball Tournaments were played in Lille and Paris.
Across all of FIBA’s social media platforms, there were more than 2.7 billion impressions and 72 million engagements—a huge increase compared to the 13 million engagements for the Tokyo Olympics three years ago. There was an enormous surge in video views, reaching a whopping 330 million, a significant jump from the 34 million in 2021.
Since July and the start of the FIBA OQTs, there have also been more than one million new social media followers on FIBA’s accounts.
Fans flocked to the FIBA event websites, generating 6.5 million visits and resulting in a 34% increase in visits to the OQTs and Men’s Olympic Basketball Tournament websites compared to the same events in Tokyo. Pageviews (35.2 million) surged by 89% compared to 2021.
The growth for the Women’s events websites was even more spectacular, with three times as many visits and pageviews as the summer of 2021 for WOQTs and Women’s Olympic Basketball Tournament, confirming the global rise of women’s basketball at the international level.
These impressive numbers align with the record-breaking attendance witnessed this summer, as 1,078,319 fans attended the Women’s and Men’s Olympic Basketball Tournaments at Paris 2024, setting a new Olympic attendance record for basketball.
The previous record of 1,068,032 spectators was set at the Atlanta Olympics in 1996. Paris achieved this with 52 games—40 fewer than the format used in Atlanta. Lille’s Pierre Mauroy Stadium hosted a basketball extravaganza, with a total of 876,686 spectators attending the 36 men’s and women’s games at the converted football arena.
All of this, from attendance to social media engagement, underscores the popularity of international basketball and its prominent place at the Olympic Games.
FIBA