Arket continues to expand in Switzerland

In addition to preparing for its launch on the Irish market, Arket is also pushing ahead with its expansion in Switzerland. Following the opening of the first store in Zurich in 2023, the H&M Group lifestyle brand is now expanding its presence in Switzerland as planned with the opening of a flagship store in Geneva.

The new shop in a prime location on Rue de la Confederation 6, boasting 530 square metres of retail space.

The shop design features a monochrome colour palette of soft grey tones, solid oak wood furnishings, terrazzo floors and green plants that is typical of Arket stores. 

The range in Geneva also includes a curated selection of ready-to-wear clothing and accessories for men and women. There is also children’s fashion, body care and interior design items.

“Our modern store concept has been very well received in Switzerland since opening in Zurich. With our Geneva shop, we can offer our collections to a wider audience and invite more of our local customers to experience the brand in person,” comments Pernilla Wohlfahrt, managing director of Arket, on the opening in Geneva.