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«We will be the tourism brand you trust»

«We will be the tourism brand you trust»

Mr Nydegger, what considerations led to the new brand world? Martin Nydegger: The demands placed on a brand today are totally different from 30 years ago. Our motto was not to create a new logo, but an entire brand world. To do this, we use our own font, called ST Allegra, and our own colour...

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Swiss: New long-haul destination in talk

Swiss: New long-haul destination in talk

Swiss is expanding its long-haul offering. In April, it launched direct flights to Washington D.C. First flights to Seoul and Toronto will follow next week. An additional expansion of the route network is planned. On the one hand, the expansion will be possible because four A340 aircraft are expected to be replaced by five A350...

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Air India takes to the skies once more from Zurich

Air India takes to the skies once more from Zurich

Air India will operate the route between New Delhi and Zurich in future. The airline will offer four weekly flights between the two cities, commencing from 16 June 2024 – on Mondays, Wednesdays, Fridays and Sundays, as announced by Zurich Airport. The modern Boeing 787-8 with 256 seats will be used on the route. Air...

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Air India takes to the skies once more from Zurich

Air India takes to the skies once more from Zurich

Air India will operate the route between New Delhi and Zurich in future. The airline will offer four weekly flights between the two cities, commencing from 16 June 2024 – on Mondays, Wednesdays, Fridays and Sundays, as announced by Zurich Airport. The modern Boeing 787-8 with 256 seats will be used on the route. Air...

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Now You Can Fly Non-Stop To Zurich with Air India’s New Service

Now You Can Fly Non-Stop To Zurich with Air India’s New Service

Fly Non-Stop To Zurich with Air India’s New Service. Credit: Canva This summer, Air India will start a non-stop service between Delhi and Zurich starting 16 June 2024, marking the airline’s entry in Switzerland and taking the total number of cities served by Air India in mainland Europe to seven. Using its two-class configured Boeing...

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Air India adds an offering for your Switzerland trip

Air India adds an offering for your Switzerland trip

Air India on Friday announced commencement of a non-stop service between Delhi and Zurich starting June 16, 2024, marking the airline’s entry in Switzerland. The induction of new routes will take the total number of cities served by Air India in mainland Europe to seven. Using its two-class configured Boeing 787 Dreamliner aircraft, Air India...

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Survey: air travel most popular way to go on holidays for Swiss

Survey: air travel most popular way to go on holidays for Swiss

In Switzerland, 46% of adults want to fly on holiday in 2024, while at least a third will travel by car and only just under 15% by train. Keystone / Christian Beutler Despite the climate crisis, flying is the most popular mode of transport to head on holidays – particularly for young, urban and high-income...

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Switzerland Tourism gets logo design down to a tee

Switzerland Tourism gets logo design down to a tee

Tourism logos can be difficult to get right, but Zurich-based MADE Identity has come up with the goods in its rebranding of Switzerland Tourism. The national tourism marketing body is replacing its various dated logo variants with a ‘one brand’ approach and a versatile brand ecosystem that really pops. Central to the identity is a...

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Switzerland launches a comprehensive tourism brand, “Switzerland”

Switzerland launches a comprehensive tourism brand, “Switzerland”

In 1995, the venerable “Swiss Transport Center SVZ” became today’s national tourism marketing organisation Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the symbol for Swiss tourism advertising for a generation. For many years,...