Switzerland is seeing a surge in interest from Indian travellers beyond the summer months, as more tourists from India begin exploring the Alpine nation during autumn and winter. With over 602,000 overnight stays recorded in 2023, India has become Switzerland’s seventh-largest foreign market, and the number is expected to rise to over 900,000 in the...
Tag: Martin Nydegger
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Switzerland touts winter wonders to Indian travellers to reduce summer rush | Mint
Mumbai: Switzerland Tourism is stepping up efforts to position the country as a year-round destination for Indian travellers, part of a broader strategy aimed at boosting visitor numbers during off-peak seasons and promoting more sustainable tourism practices. Traditionally known as a summer destination, Switzerland is now emphasising its autumn and winter attractions to create a...
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Switzerland Tourism Unveils New Logo
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era is dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. ST presented this today in Geneva and is now taking the new image out into the world. The new,...