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Switzerland’s “Fly Another Day” campaign encourages business travelers to stay longer

Switzerland’s “Fly Another Day” campaign encourages business travelers to stay longer

In a new “bleisure” marketing campaign, Switzerland Tourism prompts North American business travelers to stay longer. Called “Fly Another Day”, the pitch includes a 30-second video asking business travelers to arrive early or stay late, and experience all the country has to offer. Included is imagery of Switzerland’s gorgeous surroundings and unique activities, from mountains...