After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era is dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. ST presented this today in Geneva and is now taking the new image out into the world. The new,...
Tag: Switzerland Tourism
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Switzerland launches a comprehensive tourism brand, “Switzerland”
In 1995, the venerable “Swiss Transport Center SVZ” became today’s national tourism marketing organisation Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the symbol for Swiss tourism advertising for a generation. For many years,...
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When Neeraj Chopra met Roger Federer: Banter, bonhomie and mutual respect
With their fame, success and weighty legacy sitting lightly on their shoulders, it came as no surprise when Roger Federer and Neeraj Chopra gushed about each other during a recent rendezvous, which was marked by mutual respect, admiration, and stories of triumph and dedication. India’s Olympic and world champion thrower Neeraj Chopra meets tennis legend...
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