Switzerland Tourism is expecting 50 per cent growth in overnight stays by Indian visitors in five years, on the back of increased connectivity and new attractions. While tourist arrivals from India have yet to recover to 2019 level, spending by Indians is higher than pre-pandemic years. This is partly fuelled by inflation and also increased preference...
Tag: tourists
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Switzerland slams tourists as ‘influencers taking selfies’ cause chaos
Switzerland has become the latest country to hit back at tourists in a bid to protect their rare flowers from being trampled on. Locals have complained of tourists trampling rare alpine plants – such as the edelweiss – in their rush to take selfies in front of the iconic Matterhorn peak. Instagram influencers are particularly...
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Switzerland Tourism Unveils New Logo
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era is dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. ST presented this today in Geneva and is now taking the new image out into the world. The new,...